Demand Generation Lead

At Integral, we are obsessed with helping web3 businesses streamline financial processes. We partner with the world's best builders and innovators and enable them to focus on their ultimate goal: building. Traditional financial platforms weren't forged in the decentralized finance arena. Enter Integral, your game-changer, where bookkeeping and treasury visibility become a seamless sprint, even amidst the labyrinth of crypto intricacies. But here's the kicker – we're just getting warmed up.

We're looking for the right person…

• Develop and execute innovative demand generation strategies tailored for web3 businesses.
• Implement multi-channel marketing campaigns to drive customer acquisition and growth.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Optimize campaign performance through data-driven analysis and continuous testing.
• Stay ahead of the curve in the rapidly evolving web3 and crypto accounting landscape.

… with the right skillset.

• Proven experience in demand generation, preferably in crypto or fintech at fast growth startups.
• Strong understanding of digital marketing channels and strategies.
• Excellent analytical skills to measure and optimize campaign effectiveness.
• Ability to think strategically and execute methodically.
• Strong leadership skills with experience in team management.
• Excellent communication and collaboration skills.
• BONUS: Experience in B2B marketing for SaaS products.
• BONUS: Knowledge of blockchain technology and the crypto ecosystem.
• BONUS: Experience with CRM and marketing automation tools.