Mission:
As Senior DeFi Sales at Usual, your mission is simple: drive adoption of our cutting-edge stablecoin protocol by securing institutional and enterprise-level partnerships. You will have direct access to decision-makers at hedge funds, asset managers, and other institutional investors, positioning Usual as the go-to solution for DeFi investment strategies. With a keen focus on relationship-building and closing high-value deals, you will be the driver of our revenue growth and global expansion.
Key Responsibilities & Ownership:
Own the Sales Pipeline and Drive Revenue:
- Develop and execute a global sales strategy targeting institutional investors and enterprise clients, ensuring a steady flow of high-quality leads.
- Lead end-to-end sales cycles, from prospecting and pitching to closing deals, negotiating terms, and onboarding clients.
- Collaborate with cross-functional teams to tailor our offerings and provide customized solutions for each client.
- Leverage your network to generate key introductions and referrals, accelerating Usual’s market penetration.
Lead Institutional Partnership Efforts:
- Identify and secure major partnerships with top-tier hedge funds, asset managers, and other institutional investors.
- Represent Usual at industry conferences and events to build relationships and increase brand visibility globally.
- Build long-term relationships with high-value clients, ensuring satisfaction and fostering repeat business.
Strategic Market Insights:
- Stay ahead of market trends and DeFi developments to position Usual as a leader in the space.
- Deliver critical market feedback to the product and leadership teams to shape product development and marketing strategies.
- Identify opportunities to expand into new geographies and market segments.
Innovative Solutions & Problem-Solving:
- Customize our offerings to meet client needs, innovating and refining how we present Usual’s value proposition.
- Be proactive in addressing client challenges, offering innovative solutions that position Usual as the best choice for institutional DeFi adoption.
Required Skills and Experience:
DeFi & Financial Sales Expertise:
- Deep DeFi Knowledge: Proven expertise in decentralized finance, blockchain technologies, and yield strategies.
- Institutional Sales Success: 5+ years in senior sales roles, with a focus on selling financial products (DeFi/TradFi) to hedge funds, asset managers, and institutional clients.
- Global Network: A well-established network of institutional clients, asset managers, and industry stakeholders.
Strategic Thinking & Execution:
- Data-Driven Sales: Ability to develop and execute a data-driven sales strategy to meet revenue targets.
- Expert Negotiator: Track record of negotiating and closing high-value deals, with an emphasis on win-win solutions.
Collaborative Leader:
- Cross-Functional Collaboration: Proven ability to work closely with product, tech, and marketing teams to align sales efforts with business goals.
- Thought Leader: Experience contributing to industry conversations and representing companies at events.
Communication & Presentation Skills:
- Expert Storyteller: Able to translate complex financial concepts into compelling narratives that resonate with institutional clients.
- Impactful Communicator: Ability to influence and persuade decision-makers at the highest levels.
Expected Outcomes:
Short-Term (First 6 months):
- Secure Major Institutional Clients: Close 3-5 key partnerships with institutional investors, contributing to Usual’s TVL growth.
- Revenue Growth: Drive significant sales pipeline and meet or exceed revenue targets within the first 6 months.
- Build a High-Value Client Network: Establish relationships with high-net-worth clients and institutional investors to ensure long-term revenue growth.
Mid-Term (6-12 months):
- Global Expansion: Play a pivotal role in expanding Usual into new markets, establishing the brand globally with institutional investors.
- Increase TVL: Contribute to Usual’s goal of reaching $1 billion in TVL by securing high-value, long-term partnerships.
- Feedback for Product Development: Provide actionable feedback to the product team to align product features with institutional needs.