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Head of Marketing on Segwit

SegwitChain

Remote worldwide

Posted about 2 months ago

Craft the Story Behind Secure Messaging, Crypto, and Beyond

Tech stack

  • Web3

Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with Segwit's product roadmap and business objectives
  • Define Segwit's brand voice, identity, and positioning within the Web3 and consumer tech spaces
  • Lead all marketing campaigns across channels like social media, content, email, paid advertising, events, influencer collaborations, etc.
  • Set performance goals, budgets, and track key metrics to measure success and ROI
  • Conduct market research to identify trends, opportunities, and Segwit's target audience
  • Collaborate with the product and engineering teams to coordinate launches, communicate product updates, and gather user feedback
  • Manage and mentor a high-performing marketing team across roles like content, social media, growth, etc.
  • Stay up-to-date on the latest marketing best practices, crypto/Web3 landscape, and emerging platforms

Requirements:

  • 7+ years of marketing leadership experience, preferably in consumer tech, crypto, or Web3
  • Proven track record in building brands and driving growth through innovative marketing strategies
  • Excellent written and verbal communication skills with the ability to craft clear, compelling messaging
  • Solid understanding of marketing technologies, analytics, and performance measurement
  • Entrepreneurial spirit with the ability to thrive in a fast-paced startup environment
  • Passion for Segwit's mission of bringing secure and user-friendly Web3 products to the masses
  • Bachelor's degree in marketing, business, communications or related field


What makes you a perfect
candidate for this role

  • 2+

    years of commercial experience
  • Language skills:

    English

    intermediate

Compensation

Competitive

Role type

Full time

Visa sponsorship

Not provided

Benefits & perks

  • Remote Working

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